Jaguar
Show Your Edge
Putting Jaguar in the… ahem… driving seat for individuality.
Car advertising is full of clichés - futuristic technology, exuberant luxury and unrealistic models. Jaguar is imaginative and fearless at every touchpoint, so wanted to buck traditional car advertising to standout and tap into a like-minded, young, diverse and up-market audience. Show Your Edge becomes a lovely call to action for people to embrace standing out from the crowd. A real narrative driven campaign that shows the personality and individuality of two famous faces, in the modern day and in the past. The campaign kicked off with a mini Jimmy Carr and Sharon Horgan establishing their quirks from a young age. Car ad conventions were once again broken by not even featuring any of the brand’s vehicles. 
Then we meet present day Jimmy and Sharon for two hero comedy spots that see them doing what they do best… being bold, being hilarious and well, really just being themselves.