Ecover
Wear not Waste
Wash wisely. Wear longer. Waste less.
Part of Ecover’s ‘Laundry Against Landfill’ movement (which aims to highlight that almost 1,000 items of clothing are thrown away every 30 seconds in the UK) Ecover asks people to ‘Wear not Waste’ the forgotten gems in their wardrobe. It felt important to address the continually growing issue of fast fashion in a non-preachy way that gives fashionistas a run for their money, laundry a slap round the face and teaches everyone a lesson about reducing our impact on the environment. Not just for the sake of our planet, but for the sentiment, character and uniqueness these items have!Dawn O’Porter and Professor Green take us into their homes for an exclusive look inside their personal wardrobes as they pick out their most beloved and treasured vintage clothing items.They share candidly scripted personal stories about what makes each garment so special, sharing why they take such great care of them and why they wear them time and time again.The honest, authentic conversations give an insight into how they and Ecover are trying to help address the issues throwaway fashion.
