London based creative / copywriter

To-do list worshipper (real pen to paper please - none of that iPhone notes nonsense), ceramic fruit and veg collector (that’s probably a story for another time) and hot sauce addict (it’s a problem).

I’m a creative copywriter with an artsy brain, an eye for beautiful things and an unhealthy curiosity about pretty much everything. I like ideas with a point of view, words with a bit of personality and creative that makes people actually stop and look.

I work across brands, disciplines and channels, bringing together words, ideas, visual thinking and a serious appetite for research. I’m happiest getting stuck into a brief, finding the interesting bit, then turning it into something fresh, relevant and distinctly its own – whether that’s a campaign, a brand world, a piece of content or an idea that needs bringing to life.

My favourite work is impactful but never trying too hard. Made for real people, rooted in a good idea and packaged with humour, a little pop culture twee and just the right amount of weird.

I can be serious when serious is needed and playful when playful is wanted. Usually, there’s room for both.

And, finally, I hate writing about myself and much prefer chatting over lunch or a Negroni. :)