The Independent x Trading 212
On the Money
Making wealth building more accessible, relatable and honest.
How do you make financial education feel genuinely relatable?By starting with real people, real assumptions and the everyday decisions that shape how we think about money.Created in partnership with The Independent and Trading 212, On the Money is a three-part content series designed to bring financial conversations out of the world of jargon and into a more entertaining, human and easy to engage with format, all the while reinforcing Trading 212’s mission to make investing and wealth-building more accessible to everyone.
The creative and copywriting centred around a simple yet revealing premise: can you really tell someone’s financial habits just by looking at them?
The full script, questions, scenarios and key messaging were developed to weave financial education and Trading 212’s key messaging naturally into the entertainment.
Hosts, Gabriel Nussbaum (aka That Money Guy) and Sarah Elizabeth, were challenged to match five strangers to anonymous financial profiles based purely on appearance to explore the assumptions we make about what a “successful” saver or investor looks like.
The result is a playful, revealing piece of content that challenges stereotypes around wealth, while introducing audiences to practical ideas around saving, investing and taking greater control of their financial future.