Estée Lauder
Skincare Diaries
Let the skin do the talking.
Estée Lauder wanted to engage new audiences to try the latest edition of their iconic and award-winning Advanced Night Repair (ANR) serum.
Taking a step or two away from the very structured and scripted world of beauty advertising and drawing inspo from the world of Instagram, where influencers give their unfiltered opinions of products, a new standard of TVCs were created for the brand as part of an integrated campaign. Humour and authenticity really make this one stand out. 
Recruited over 20,000 new customers
Established ANR as the no.1 serum in NPD
The Alice kick-off was such a smash hit that they wanted a round two with another famous, relatable face.Time for Clara Amfo to trial ANR for two weeks and give her honest opinion while she shows off her décolletage.The Skincare Diaries series is growing with a goal for every woman and man in the UK to have supple, glossy skin.
