BEARFACE Whisky
Made in Bear Country
Warning: project includes whisky, wilderness, branding and bears. Not suitable for those of a nervous disposition.
The progressive Canadian rules about whisky making mean the team at BEARFACE Whisky have the freedom to let their imaginations run wild, constantly working with the Canadian wilderness and elements to make whisky that is transformed by the extremes of each season.BEARFACE Whisky needed to develop a brand framework rooted in this unique home better known as Bear Country. 
Building on their iconic pack and unique Elemental Ageing process, a new brand world was created. An evolved visual identity with a distinctive illustrative style, photography and video are supported by a new brand voice and suite of messaging. Ferociously focused on every aspect of the BEARFACE Whisky brand – the team and their home - and the target audience – their adventurous passions and ambitions.A bold marketing campaign made up of advertising, social, digital, trade advocacy and experiential activations have all rolled in to make BEARFACE and iconic global whisky, carrying the true unstoppable spirit of Bear Country.